How To Choose My Affiliate Marketing Niche (The Beginners Guide).

Affiliate Marketing Niche Ideas.

Choosing the best niche for your affiliate marketing website is probably the most important building block you’ll need to start building the foundations for your online business, finding a niche which is right for you will go a long way when it comes to writing articles and posts, the good news is, there are so many niches subjects to choose from, in fact the list is endless, your niche can literally be anything you want it to be, anything that you are interested in, or have lots of knowledge about. Google’s definition of the word niche is, “Relating to items and services that a small, specialised section of the overall population will have an interest in”.

When you have your own defined niche subject to focus on and write about, you will be able to more directly connect with the section of the population who have the same specific or specialised interests as you, so therefore it is quite important to find a niche that you yourself not only have an interest in, but also have a good deal of knowledge about, that way you will be better placed to connect with and help the people who have come to your website to find the information they are looking for. In this post, I will be giving you some niche ideas, I will also give you a bit more information than is given in the video at the top of this post and explaining how each one can be turned into a profit making niche subject.   

Think outside the box on chalkboard.

1, Money, Tell people different ways to make money, for instance :-

freelance writing, you could explain that a freelance writer is someone who works on a self employed basis, writing articles for magazines etc, you could write a post explaining the best ways to make money from using this method.

Virtual Assistant, Explain to your readers that a virtual assistant is someone that does administration tasks from home, and how they could make money doing clerical work etc.

Blogging, Inform people about how they can make money from writing a blog or website and then monetizing it.

Make money online, You can write articles explaining how to use online make money site such as doing online surveys, get paid for web searches with Qmee.com, get paid to review websites, sell stuff on Ebay.

Pinterest, Make money using Pinterest, upload pins with links attached to them.

Budgeting, How to save money with money saving ideas to cut down household bills etc.

There are many more money making ideas, I’ve given you just a few here, but if you don’t want to choose money for your niche subject, I’ll move straight on to the next one.


2, Health and Fitness, This niche has so many sub niches, I don’t know where to start, but I’ll give you a few.

Exercise, including among many others Yoga, explain to your readers the various exercises they can participate in and the benefits etc, in the video postpartum exercises are mentioned, these are for women who have just given birth, so there is such a wide range of subjects to write about.

Diet,  Including vegan amongst so many other diets,calorie counting diets, crash diets, paleo diets, keto diets and the list goes on and on.


It is true that there are many sub niches for you to write about if you choose health and fitness but there is however a lot of people who have chosen this subject for their niche, so there is quite a lot of competition out there, so if you don’t fancy health and fitness for your niche, I’ll move on.

3, Product reviews, A product review is were you test or use a product, the product can be literally anything, you then write an article giving your opinion on the product, what’s good about it and what’s bed, at the end of your review you advice the reader if you believe it’s worth buying or not, in the video, kids products, technology and pregnancy products are given has examples, but the list of products that can be reviewed is endless.

As you can see, the list of products you can choose from to review is endless, however, it is quite important that you actually try out the product that you are reviewing, you will very quickly lose peoples trust if you recommend products to them just to make yourself a profit.

4, Fashion and Beauty, As advised in the video, fashion and beauty is more of a personality thing, it depends on people’s various tastes and personal choices.

Although fashion and beauty is more of an individual preference, a lot of people are interested in this subject and of course there is an endless supply of subjects for you to write about.

5, Organizing, Again as in the video, if you are good at organizing and planning you can write articles giving tips and advice to your readers on how to keep their lives and homes organized, selling such products as closet shelf dividers, pot and pan storage racks, Drawer organizers, packing sets, storage containers and the list goes on.

It may just go to show that whatever niche you decide to choose you do have the potential to make a profit from it, probably the best thing about obscure niches is, there isn’t going to be much competition, in other words, not many people will be choosing that particular niche, however if organizing and planning isn’t your idea of a suitable niche, I’ll move on.

6, Kids and Parenting, This is a subject where you have the potential to get lots of followers, due to the huge number of people with families.

Home Schooling, A large number of parents are opting for home schooling, since 2016 in the UK alone there has been a 41% increase in the number of parents choosing to teach their kids at home.

Play, There is a multitude of ideas concerning kids and playing, various games, toys, dolls etc.

Kids and parenting will give you a wide audience because of the number of parents there are and of course, grandparents may also be interested in articles relating to kids and parenting.

Girl holding plate of salad.

7, Food, Food is yet another niche subject in which the list is endless, in our video, the suggestions are vegan food, kids meals, fast food and healthy food, but I think it goes without saying that the list of foods, recipes, cooking, etc is probably endless, so if you choose food as your niche, you will have quite a lot of subject items to write about.  

Well as you can see, there is potential to create revenue from all of the examples shown above but there are countless other niche ideas you can come up with, as I said at the beginning of this post, choose a niche that you are interested in or better still something you are passionate about, if you are writing about a subject that you are genuinely interested in, you will enjoy writing about it and what could be better than getting paid for something you actually enjoy doing.

Even though affiliate marketing is just a small aspect of marketing in general, I will try to give some examples of the massive potential that exists for concentrating on a specific niche to market and sell to a targeted audience, I will also be explaining why so many companies and retailers now use affiliate marketers, in fact the vast majority if not all companies are now using affiliates to market their products.

Marketing diagram.

The diagram above shows the whole marketing demographic, the bottom section shows the overall general marketing, or the whole process of the marketing system, above that is the segmented marketing, this is where the marketing is segmented into separate categories, electrical, foodstuff, clothing, machinery etc, the section above that shows the niche marketing where the items are separated further into specific items, specific electrical products and so on, the top and smallest section shows the micro marketing, in this section products are separated still further into even more specific items, but from this diagram you can see the potential that niche affiliate marketing has.

This diagram shows the reason why so many companies and retailers are using affiliate marketers, the diagram shows the difference between large companies advertising to a massive audience and niche affiliate marketers advertising to specific sections of the audience, the cost of advertising on TV, radio, newspapers and magazines etc, costs the large companies a huge amount of money and the result is, they end up paying to advertise to people who aren’t interested or don’t even need the product that is being advertised, the affiliate marketer on the other hand reaches the sections of the audience that are interested and looking to buy the product, so therefore the company or retailer only has to pay a percentage of the cost of each item that is actually sold, saving them a huge amount of money in advertising costs.  

I hope this post has helped people with deciding what niche would be best for them, if you have any questions, please feel free to leave a comment.

Wishing you all a Healthy, Wealthy and Happy Future. 



As a blogger, my content may include affiliate links from advertisers.  




  1. Dear Russ,

    This was very insightful! Thanks for the great inspiring post! This has to be motivating, not only for me but also for many others.

    I am a full-time Affiliate Marketer and Blogger. When I started my blogging career, I struggled to choose my niche. I spent nearly two months deciding my niche. Even today, newbies struggle a lot on choosing their niche and your post will be a greater help for many.

    I am on the make money online niche and I got great insights from your post. How I wish I had found your post sooner when I first started! I had to go through the old way of trial and errors.

    Thanks for sharing the popular niche ideas. Great information, you have really given a lot of value here. Your post is going to save people time and effort.

    Much Success!


    • Thank you Paul, I think we both know how difficult it can be for a complete beginner, I sincerely hope this post can go some way to helping them and as you said, saving them time and effort, I am so pleased that you found this post interesting, informative and helpful, thank you once more for your comment, I wish you much success too, take care. 


  2. Hello Admin,

    I am a newbie of WA marketing. Now I just doing site comments. I have a little knowledge about it. By reading some articles on wealthy affiliate, I come to know about niche. I was worried about choosing my niche. But in your post you excellently described the idea of niche. There are many sectors of niche that you have told. Among them I choose product reviews. I think it will be good for me. What do you think?

    Anyway, thank you very much for your helpful, important and informative post.

    • Thank you for your comment Snigdha, I am very pleased that my article on choosing a niche has helped you, and yes I do believe that product reviews is a good niche to choose, because it gives you such a wide and varied range of products to choose from so you won’t get stuck for ideas to write about, anyway, thank you once more for your comment, take care.

  3. This is some good info Russ. A lot of people will find this helpful. Like you said, some of these niches have a ton of-sub niches, so a person has a lot of options out there when it comes to what niche they want to be involved in when the time comes to launch their affiliate marketing business.

    • Thank you Nate, I hope people do find this post useful, I know people sometimes have difficulty in choosing a niche and some niches are of course, better than others, I just hope this posts helps people to find the right one for them.

  4. I think that this is a very good post here on choosing a niche. From my understanding, niche can be broad so it is important to narrow it down. This are all very good niche ideas. The health sector for example has been receiving a lot of public attention in the past months and its very cool. People also search online for things relating to food. That diagram has taught me a lot about niche marketing and affiliate marketing in general. There is a great opportunity in this type of marketing. Thanks again for another round of knowledge impacting post.

    • Hi Henderson, thanks for your comment, I know that when people are just starting out with their online affiliate marketing business a lot of the new comers have difficulty in choosing a niche, I hope this post is of some help to them, thanks again for the positive feedback. 

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